1. Overview
  2. Context
  3. Identity
  4. System
  5. Applications
Branding Work · 06

MAKUA Cerro Tusa, Colombia.

Brand identity for Makua, a sanctuary for healing set in the sacred landscapes of Cerro Tusa — a journey back to our roots, blending ancient wisdom and alternative therapies.

Year
2025
Studio
DOS House
Creative team
Susana Espitaleta · Marcela Vásquez · Daniel Arcila
Industry
Wellness · Retreat
Scope
Identity · Illustration · Merch · Digital
Behance
1.7K views

About Makua.

Makua is a journey back to our roots, set in the sacred landscapes of Cerro Tusa, Colombia. Honoring the earth as the "Mother of All," it offers a sanctuary for healing, blending ancient wisdom and alternative therapies.

The mountain.

Cerro Tusa is not just a mountain — it is the heart of a journey that transforms.

The call.

Here, veterans, seekers, and all who come can break free from cycles of trauma and rediscover purpose, strength, and light within themselves. Makua is more than a retreat; it's a call to transformation.

Cerro Tusa at sunset
About Makua
Makua logo and Cerro Tusa
Where the earth breathes
Makua eye and color palette
The anatomy of Oge
Makua logo in wood and paper
Makua illustration
Makua poster
Makua t-shirt and box
Makua frog illustration
Makua tote, cards and print
Makua moodboard
Thanks for watching

A call to transformation. MAKUA — 2025

Makua — a brand identity for a healing sanctuary in Cerro Tusa, honoring the earth as the Mother of All.

Creative team — Susana Espitaleta Hoyos, Marcela Vásquez Sarmiento, Daniel Arcila Salazar
Studio — DOS House

See it on Behance

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