1. Overview
  2. Context
  3. Identity
  4. System
  5. Applications
Branding Work · 02

Series B for builders who build.

Brand identity for a media platform telling the story of Buffalo, NY's startup ecosystem — the founders, investors, and graduates shaping the city's next chapter.

Year
2026
Studio
DOS House
Art & Creative Direction
Daniel Arcila
Design
Susana Espitaleta
Scope
Identity · 3D logo · Editorial · Web
Live
seriesbuffalo.com

Context.

Buffalo has builders. Capital starting to flow. Talent coming home. The world still sees a rust-belt postcard. Every story Buffalo writes goes unread — and every founder, investor, and graduate makes their next move based on a city that no longer exists.

Proposition.

Series B is the missing narrative — the media platform that connects Buffalo with the people who need to hear it.

System.

Series B operates in two visual registers. The Prism — a 3D crystalline rendering of the monogram — speaks for the brand: covers, intros, hero moments. A high-contrast editorial language speaks for the stories themselves. The two share one DNA: a dot grid, a refracted spectrum, deep negative space. One identity, two voices.

Series B logo lockup
Series B website on laptop
Series B color palette
Inter typography
Buffalo, NY editorial layout
Series B notebook
Series B business cards
Series B web UI components
Series B cap
Series B varsity jacket

Thanks for watching. Series B — 2026

Series B — a complete brand identity for a media platform built to tell the story of a city on the rise.

Art & Creative Direction — Daniel Arcila
Design — Susana Espitaleta
Studio — DOS House

Spark belief. Fuel momentum.

seriesbuffalo.com · Behance

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