The discovery.
In the mountains of Colorado, we discovered a beautiful green cocktail loved by locals and irresistible to visitors. This wasn't just a drink; it was an experience — and together with our hosts, we decided to capture its essence to share with cocktail lovers everywhere.
The drink.
Unexpected, bold garden flavors — green herbs, ginger, fresh lime, and a subtle kick of jalapeño.
The launch.
Using a research-driven double-diamond framework, we combined data analysis with consumer, market and social research to build Gardenista's identity, an in-house photoshoot for all content, and a marketing and communications plan to launch and scale the brand in August 2024.
