1. Overview
  2. Context
  3. Identity
  4. System
  5. Applications
Branding Work · 05

Sensa Padel play different.

Brand identity for Sensa, a padel club born in different cities across the United States — an elegant and energetic system built from a single, refined symbol.

Year
2024
Agency
Vysical — USA
Art Direction & Design
Daniel Arcila
Industry
Sports · Padel club
Scope
Identity · Icons · Campaign · Merch
Behance
2.2K views
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The club.

Sensa is a padel club born in different cities across the United States — a fast, social sport looking for a brand that could feel premium and full of energy at the same time.

The symbol.

An S drawn from the heads of two padel racquets — simple and refined.

The identity.

From that symbol, a complete visual identity grows with an elegant and energetic look: a court-line system, city and action icons, and a campaign voice that invites people to play different — bigger action, smaller court.

Play different
Sensa logo in light and dark
Once you start you can’t stop — city posters
Sensa court towel
Sensa on the padel net
Bigger action, smaller court — posters
Sensa water bottles
Action icons
Make a statement, on and off the court
City icons
Celebrity testimonial layout
Sensa tournament flags
Sensa symbol
Vysical

Play different. Sensa Padel — 2024

Sensa — a brand identity for a padel club, built on a symbol shaped by the sport itself.

Art Direction & Design — Daniel Arcila
Agency — Vysical

See it on Behance

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